231. Have You Tried Making It Weirder? with Matt Bull

In this episode, Britten is joined by Matt Bull for a rich conversation on branding, messaging, repetition, and the resistances that can arise when magical, creative people try to clarify what they do in the world. Together, they introduce their upcoming Mystics Making Money workshop, Have You Tried Making It Weirder?, and explore branding not as something flattening or corporate, but as a process of becoming more coherent, more recognizable, and more deeply aligned with your own magic. Along the way, Britten reflects on her own history with branding, from early agency days to the creation of Emergence Astrology, and the ways this process has helped her articulate and anchor what is most true in her work. Topics They Cover: Britten and Matt's shared history in advertising, branding, and creative work, and how that informs this collaboration Why branding can feel resistant or confining to artists, mystics, and intuitives How repetition and consistency function as powerful tools for helping people understand and remember your work Branding as a magical practice: sigils, taglines, visual identity, messaging, and the creation of a doorway into your world Britten's personal experiences with branding, including the creation of her logo and the emergence of Emergence Astrology What participants can expect inside Have You Tried Making It Weirder?, including positioning, visual identity, messaging, and interactive exercises At the heart of this conversation is the idea that branding does not have to mean becoming less yourself. In fact, the deeper invitation is the opposite: to get clearer about your you-ness, to commit to what is actually yours, and to let that clarity support how your work moves through the world. This episode is a thoughtful and energizing entry point into a workshop designed to help people get more honest, more potent, and yes, a little weirder, in how they share what they make. About Matt Bull: Matt is an international-award-winning writer and creative director who was once called "an advertising folk hero (of sorts)" by Adweek, and sidebar: his favorite part of that quote is the "of sorts." Before starting his own agency with Bo, Matt developed national brand campaigns for major advertisers like Gamestop, Bridgestone, and The Home Depot. Now he helps brands like Gearbox Publishing and UT Southwestern set themselves apart from, let's call them "lesser brands." In the non-profit sector, Matt has worked extensively on African water and sanitation campaigns, as well as environmental, medical and mental health initiatives. According to family lore, Matt's great-great-grandfather's barn was burned by Frank Lloyd Wright because it spoiled Frank's view from Taliesin, and Matt is currently scheming revenge. Website: https://heykickstand.com/ Learn More: Britten invites listeners to join her and Matt in the 5th installment of Mystics Making Money: Have You Tried Making It Weirder? in May, a four part workshop series focused on branding as a practice of clarifying and expressing what you do. Together, they'll work through core elements like positioning, messaging, and visual identity, with an emphasis on consistency and repetition as the way your work becomes recognizable and remembered. The workshop includes both teaching and interactive exercises, offering a space to actually work with your material, refining how you communicate what you're offering and shaping something others can more easily see, understand, and step into. Registration opens on Friday, April 24, for a ONE DAY ONLY EARLY BIRD. You can join the newsletter to be the first to know by clicking here. ++++ E M E R G E N C E A S T R O L O G Y ⁠⁠https://brittenlarue.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠@brittenlarue Order Living Astrology Join my newsletter here Check out my new podcast CRYSTAL BALLERS on Spotify, Podbean, and Apple. +++ Podcast art: Angela George. Podcast music: Jonathan Koe.