How to Start an E-Commerce Business from Scratch in 2026

What does it actually take to leave a job you love, build something from nothing, and stay in the game when most people quit?

In this episode of Marketing 4 Business podcast, Scott sits down with Kristina Roesebeck, co-owner of Arctic Sammy, a NZ outdoor gear brand for dogs she built with her partner Stefan from their garage in 2021. With no product development background (she's a trained chef), Kristina created something people actually wanted, and then had to figure out everything else.

You'll hear how Kristina designed her first products from scratch, why customer feedback became the backbone of everything Arctic Sammy makes, and the mindset that turned every obstacle into a challenge worth solving. They also dig into Shopify, using AI as a thought partner, the real cost of ignoring marketing when you have a great product, and why passion is non-negotiable if you want to last.

If you're thinking about starting something of your own, or you're already building and wondering if it's worth the grind, this episode will help you stay in the queue.

Download the Local Business AEO Playbook here — a free, step-by-step guide that shows you how to position your business to be recommended by AI.

If you got value from this episode, share it with a business owner or professional who would enjoy it, and make sure you're following us on your preferred platform. A five-star review means the world to us.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Check out Arctic Sammy here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action