EP 183 | Bespoke Events: How to Build VIP Experiences That Actually Move Deals Forward

A great dinner or VIP experience means nothing if it doesn’t lead to a meaningful conversation.

In this episode, Stephanie Hunicke (Director of Global Marketing Events at Aderant) breaks down how to design bespoke events that prioritize relationships and real business outcomes from the start.

You’ll learn:

✅ Why depth beats scale when it comes to executive events

✅ How to align purpose, people, and experience to drive real outcomes

✅ What most teams get wrong about VIP dinners, roadshows, and exec forums

As more teams invest in smaller, high-touch events, the question isn’t whether to do them, it’s how to do them well.

Stephanie shares a clear, practical framework for building bespoke experiences that are intentional, audience-first, and tied to real business goals. From defining purpose upfront to shaping the full attendee journey, she explains how these events can strengthen relationships, create meaningful conversations, and move deals forward.

With over 25 years of experience leading global event programs, her perspective is grounded in what actually works in the field, not just in theory.

If you’re rethinking your event strategy, this is a must-listen for making your smaller events matter more.

----------------------------------

Connect with Stephanie Hunicke
LinkedIn: https://www.linkedin.com/in/stephhunicke/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined