Win by being the brand that AI wants to quote - Tom Vaughton

Tom Vaughton shares that we need to stop relying on the same tools to churn out the same results. Because in the age of AI search, it’s the human SEO perspective and strategist who creates SEO that connects, differentiates, and drives real decisions. Talking points include: What is the value of being quoted in AI? How do you become the brand that AI wants to quote? You advise that SEOs should Stop relying on the same tools to churn out the same results. What do you mean by that? You say that in the age of AI search, it’s the human SEO perspective and strategist who creates SEO that connects, differentiates, and drives real decisions. What do you mean by that? How do you know that customers are making real decisions based upon AI search results? How do you measure the success of this?