What Great Partnerships Really Look Like in Hospitality

They flipped the first Sonesta hotel in a couple of hours. That's what a real partnership looks like when the operator needs speed and the vendor shows up.

During AAHOACON in Philadelphia, I talked with Patty Jefferson from Visual Matrix and Chris Trick from Sonesta about how they built the relationship, scaled it, and kept it practical for hotel teams.

🤝 They started with trust, then proved execution fast with that first flip
🏨 The rollout now covers 120+ installs across multiple Sonesta brands
🖥️ They cut friction at the desk: move from two screens to one, so staff works faster
🎯 They keep the partnership grounded in outcomes: recognize guests faster and grow loyalty enrollment

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