E225: John Brolly - Futureproof Your eCommerce Store: AI Innovations, Data Feeds,and Personalisation Tips

There are seismic changes rocking the eCommerce world at the moment.

In this episode of eCom@One, host Richard Hill sits down with John Brolly, founder of Athos Commerce, for a deep dive into the seismic changes rocking the eCommerce world; driven by AI, product data, and new approaches to product discovery. With unique insights spanning thousands of retailers, agencies and brands, John reveals why great product data is now at the heart of visibility, conversion and profit online.

From conversational AI search to data hygiene, merchandising strategies and operational efficiency, this conversation explores the tactics that are separating today’s most successful eCommerce businesses from the rest. If you're curious about leveraging product feeds, tapping into LLMs, or staying ahead of the latest digital transformations, this episode delivers real-world examples, actionable advice and a look into the future of eCommerce innovation.

Hit subscribe now, it’s time to discover where the real opportunities are in the new age of eCommerce.

00:00 AI and product data in eCommerce

06:02 Improving the shopping experience

08:55 Using AI to read data

11:45 Improving product feeds with AI

14:40 Early challenges in AI partnerships

18:42 Improving site search and merchandising

19:59 Changing consumer habits

25:18 Managing end-of-year finances

26:54 Faster proof-of-concept development

29:42 The importance of communication skills

34:20 Exciting trends in eCommerce

35:57 AI's impact on agencies

40:04 Favourite dystopian author inspires name

41:59 Closing and subscribe reminder