The Only Metrics Your Agency Actually Needs [REPLAY]

Your dashboard is full, but it's not helping you make better decisions.

We're bringing back this episode because it covers one of the most important (and often misunderstood) areas of running an agency: how to think about metrics.

In this conversation, we break down how we track performance across our agency portfolio, and why a smaller, more focused set of metrics leads to better decisions.

We cover:

• The difference between lag metrics and lead metrics

• Which numbers actually drive decisions (and which don't)

• How to think about revenue, margin, and utilization together

• Why pipeline is the clearest signal of future performance

• When a metric stops being useful

If your dashboard feels overwhelming, or worse, useless, this is a good one to revisit.

📺 Watch us on YouTube

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Peter Kang on LinkedIn: https://www.linkedin.com/in/peterkang34/

Sei-Wook Kim on LinkedIn: https://www.linkedin.com/in/seiwookkim/

AgencyHabits Website: https://www.agencyhabits.com/

AgencyHabits on LinkedIn: https://www.linkedin.com/company/agencyhabits/

Barrel Holdings Website: https://www.barrel-holdings.com/

Barrel Holdings LinkedIn: https://www.linkedin.com/company/barrel-holdings/

Chapters:

00:00 Why Most Agencies Track Too Many Metrics

02:30 Lag vs Lead Metrics (The Foundation)

06:00 Revenue, Margin, and What They Actually Signal

10:00 Utilization and Forecasting Future Problems

14:30 Pipeline: The Most Important Metric

18:00 Secondary Metrics That Still Matter

22:00 When Metrics Stop Being Useful

24:30 How to Build a Lean Dashboard