EP. 232: The Profitable Personal Brand Series: BTS of My First Paying Clients

I've been a coach, a creator, and a public speaker for a few years now, and I wouldn't have gotten there without my audience. At first, I just posted my journey in the tech industry. I wasn't an expert, and I didn't plan on teaching anyone, let alone coaching anyone. But my audience was getting a ton of value from my life lessons and wanted me to help them. So I did.

Sometimes, it's as easy as that. People, especially after 2020, want coaching from people with real-life experiences. I was able to build a profitable personal brand, not because I was an expert, but because people saw that I could build a new life for myself and wanted to do the same thing. And now that I've sat and really figured out what made me successful and what didn't, I'm going to teach you, too.

In this week's episode, we're starting something new. This week's episode is the first in a new mini-series, The Profitable Personal Brand Series! We're going behind the scenes of my first paying clients and figuring out why people wanted to pay for coaching before I even had an offer yet.

How to work with Erika:

Attract 7+ Paid Opportunities Through Your Personal Brand — Without Being Salesy with the free Magnetic CEO Method | Monday, May 4th, 5:00 PM - 6:30 PM PT

Claim your limited-time-only spot in Erika's 90-Min one-on-one Personal Branding Intensive

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Resources Mentioned:
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Website:
http://www.theerikacruz.com

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.