328. Your Story Is Enough: Building a Mission-Driven Business From the Inside Out with Shelby Perry

Building a business from your story doesn't always start with a business plan. For Shelby Perry, it started with a snowboarding accident, months of surgeries, and a forced stillness that turned into the most productive season of her life. Shelby is the founder of Eyehesive — a global, women-led platform dedicated to empowering people living with one eye. After losing her right eye in a snowboarding accident, she built a community, launched a physical product line of sleek adhesive eye patches, and is now hosting a retreat in Tulum. She did all of this while navigating sobriety, surgeries, recovery, and the very real doubt that comes with building something from nothing. This conversation is for every woman who has ever wondered whether what she's been through is enough to build something real. The answer is yes. And Shelby shows you exactly why. Here's what we cover: how Shelby turned a life-altering injury into a thriving mission-driven business, why following your intuition is actually a strategy, how she handles self-doubt and slow sales the same way she handled losing her eye, why your story doesn't need to be the most dramatic one in the room, and what to do on the days you want to quit. WHAT YOU'LL LEARN → Why building a mission-driven business from your story doesn't require the most dramatic experience in the room — and what actually matters more → How Shelby built Eyehesive one intuitive step at a time — from social media journal entries to a physical product launch, four and a half years in the making → The reframe she applies to slow sales weeks, low engagement, and hard seasons — the same one she used when she lost her eye → Why your lived experience carries wisdom, gold, and lessons that someone out there needs — and why sharing it is a responsibility, not a risk → What to do on the days you want to quit (this one is simple, and it works) CONNECT WITH SHELBY PERRY Website: https://eyehesive.com/ Instagram: https://www.instagram.com/eyehesive/ Facebook: https://www.facebook.com/Eyehesive ABOUT SHELBY PERRY Shelby Perry is the founder of Eyehesive, a global, women-led platform dedicated to empowering people living with one eye. After losing her right eye in a snowboarding accident, Shelby experienced firsthand the lack of support and adult-friendly solutions for eye loss. She turned that challenge into purpose by creating Eyehesive — offering sleek, functional adhesive eye patches and a thriving community focused on visibility, confidence, and connection. Shelby is passionate about building mission-driven businesses that combine innovation, advocacy, and community impact. READY TO BUILD YOUR CONFIDENCE? Book a free 15-min call with Sarah to talk about where you are in your business and see if working together feels right. Schedule here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=34706781 FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources CONNECT WITH SARAH Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton ABOUT SARAH WALTON Sarah Walton is a business coach, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves. RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE Episode 231: Finding Your Purpose After Hitting Rock Bottom with Jacki Semerau Tait — https://sarahwalton.com/rock-bottom-to-success/ Episode 309: Scale Your Business Without Burning Out with Sarai Martinez — https://sarahwalton.com/women-entrepreneurs-building-confidence-episode-309/ Episode 253: Ready to Reinvent Yourself? A Conversation With Anita Rombough — https://sarahwalton.com/reinvent-yourself/ LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you...