Marketing innovation in the AI era

Marketing teams waste 90% of their martech stack capabilities. Chris O'Neill, CEO of GrowthLoop, explains how agentic AI transforms data warehouses into intelligent marketing engines that learn and optimize automatically. The conversation covers composable CDP architecture that brings AI directly to your data cloud, always-on measurement systems that replace traditional A/B testing, and causal decisioning frameworks that prove marketing's impact on lifetime value rather than just correlation metrics.

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