CO-HOST | Make Money Beyond the Spotlight: Turning Brand and IP Into Assets

In this episode, host Travis Chappell and producer Eric dive into the surprising world of the highest-paid dead celebrities, using a recent Forbes report as a springboard to unpack how estates, brands, and IP keep generating cash long after someone is gone. They break down what Michael Jackson, Dr. Seuss, Pink Floyd, Biggie, Jimmy Buffett, Kobe Bryant, Arnold Palmer, Shaq, and others did with their intellectual property—and what that means for creators, entrepreneurs, and personal brands today. Along the way, they dig into AI, likeness rights, and why owning your own image and work matters more than ever. On this episode we talk about: How Michael Jackson turned catalog ownership into hundreds of millions in posthumous earnings Why Dr. Seuss continues to sell millions of books and land major licensing deals decades after his death How Pink Floyd, Biggie, Jimmy Buffett, Kobe Bryant, and Arnold Palmer structured exits, brands, and licensing to keep cash flowing Why IP (intellectual property), catalogs, and name/image/likeness rights are the real long-term assets behind these fortunes How AI, likeness rights, and “owning yourself” will reshape the future of creative work and personal brands Top 3 Takeaways Own your IP and likeness. The biggest long-term winners are the ones who own their catalogs, brands, and name/image/likeness rights, because those assets can be licensed, sold, and repackaged for years. Build assets, not just income. Touring, projects, and launches are great, but the real wealth comes from building a body of work and brand that can be bundled, sold, or licensed as a catalog over time. Differentiate yourself in the age of AI. As AI-generated content explodes, the most valuable creators will be the ones doing interesting things in the real world, protecting their rights, and building distinctive voices and experiences that can’t be easily replicated. Notable Quotes "Not only was he creating a lot of content, he was owning a ton of content, which is like where the real money is actually made." "The takeaway is the value of IP—IP seems to be almost publicly undervalued when it is the catalyst for so many of these fortunes." "If you can still do your own thing and stand out from the crowd, you're going to win long term, whether you're fighting with AI or copycats or whatever that is." Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell Instagram: https://www.instagram.com/travischappell Other: https://travischappell.com Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis. Learn more about your ad choices. Visit megaphone.fm/adchoices