Be proud of what you are putting out into the world – with Anna Bravington

Not all metrics are tangible, though. Anna Bravington asks us a simple question: Are you proud of the content that you are putting out into the world?

Anna says: “As AI becomes part of our workflow, ethical SEO means that you should be creating content that you're proud to put back into the world.”

Does ethical SEO mean human-created content?

“Not necessarily. I'm a huge believer in AI for helping us do things. It's more about human influence and putting a lens on content, so that we have oversight and can give it checks and balances. As clever as AI is, sometimes it doesn't understand nuances and the issues that it has.

When you're looking at AI output, you need to remember that it picks up biases and strange ideas as it’s going along. It’s really good to have a diverse range of humans involved to understand what kind of content we need to be creating to put back into the world.

I work a lot in disability forums. I've got ADHD, so I am neurodivergent, and my son's autistic. I am also classed as disabled because I have fibromyalgia. Therefore, I understand when language may be ableist or isn’t taking people with disabilities into account. That means that I can put a human lens onto my content that AI misses. It doesn't understand these nuances of humanity.”