Practical Marketing Concepts for Your Small Business

An Anthology Series of Buyer Psychology, Getting Noticed, and Making Your Message Stick

Practical Marketing Concepts for Your Small Business is a wisdom packed book that was written for the budget conscious entrepreneur looking to market their product or service better. This book is divided into 9 chapters and covers the following topics: How to identify and target viable customers Tactics to get noticed in an ocean of interruption marketing The attitude and behavior of various target demographics The buyer psychology, including behavior economics and emotional appeals Dozens of free and low cost ways to achieve greater brand awareness Tactics to make a message more memorable and sticky Common pricing mistakes that can kill a sale Ways to leverage economic gyrations and current events to improve sales General marketing and sales advice to help make better marketing decisions As a serial entrepreneur and mentor to thousands of small businesses, the author has distilled a lifetime of business marketing content that every entrepreneur should consider applying to their business. Practical Marketing Concepts for Your Small Business is a concise and easy to read guide packed with solid advice. The information in this book is delivered in small bites that the reader can use to make incremental improvements to their marketing efforts.