Mat Keeler of Just Dishin on the Sabres and the brand

Matt Keeler joins Joe to discuss his brand Justition and its recent collaboration with the Buffalo Sabres. They delve into the design process of hockey streetwear, the inspiration behind the brand's smiley face logo, and the upcoming animated series, Smileyverse. Additionally, they explore the potential for equipment customization in hockey and the Sabres' push toward the playoffs. 01:36 - Justition Brand Interview 05:47 - Justition Logo Inspiration 10:40 - Equipment Customization Trends