She Saw a Gap, Now She's on a Mission for Girls in Sports with Perla Lozano

Wines We're Drinking Jessica: Cramosi Vineyards Pinot Noir, Willamette Valley, Dundee Hills, Oregon (Latina-owned) Perla: Juggernaut Marlborough Sauvignon Blanc 2024 (New Zealand) Perla Lozano didn't grow up as a sports kid. She didn't start soccer until high school, she couldn't afford club leagues, and no one in her family was pushing her onto a field. But a coach noticed something in her that she hadn't noticed in herself yet, and that moment changed everything. Now a marketing executive by day and a volunteer leader for Orange AYSO by night and weekends, Perla is on a mission to get more girls off the sidelines and into the game. She runs one of the few youth soccer leagues in Southern California that guarantees every kid at least 75% play time, and she's seen firsthand how sports rewires girls' confidence, identity, and sense of what's possible. This episode hits close to home- Jessica played softball and cheered from third grade through college, and the two of them go deep on everything from the pressure of club leagues to the real reason girls quit sports (hint: it's usually not because they stopped loving the game). In this episode: [00:03] Introductions and weather chaos in SoCal (RIP the cilantro) [05:45] Wine chat: Juggernaut Sauv Blanc vs. Cremosi Vineyards Pinot Noir [09:45] Shoutout: Sei Solis Wine & Wax tasting room in downtown Orange — Chris Rivera, the OG Latino wine brand on the podcast [11:43] Perla's origin story: born and raised in "Little Latin America" in downtown Santa Ana [14:30] What happened when she left her community bubble and went to college... in Anchorage, Alaska [20:56] Her high and low from that year — and what embracing her Latinidad looked like from 3,000 miles away [25:06] Her introduction to soccer: why she started late, what it cost, and who first saw her potential [30:40] What soccer gave her OFF the field — confidence, editor-in-chief energy, and walking taller [37:30] The Dove Super Bowl ad, Sephora tweens, and why girls are quitting sports at alarming rates [43:45] The stats that stopped Perla in her tracks: 94% of women in executive leadership played sports [49:40] How she's running Orange AYSO — and why there are so many more boys than girls in her league [56:15] The rise of women's pro soccer and Angel City FC's impact on girls signing up (they're up 25%) [01:00:00] The sideline problem: how Perla handles wild sports parents and why volunteers deserve your respect [01:09:40] Participation trophies, rec leagues vs. club leagues, and the real cost breakdown families don't see coming [01:31:50] Perla's final message to parents: just let them play Connect with Perla: Instagram: @b.serve.grow Orange AYSO: AYSO1335.org Instagram: @orange.ayso Mentioned in this episode: Sei Solis Wines — Wine & Wax tasting room, downtown Orange | Owner: Chris Rivera Cremosi Vineyards — Latina-owned winery, Willamette Valley, Oregon | Owner: Sophia