How to: build a truly consumer-led business, Nick Croft-Simon, White Rabbit
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How to: build a truly consumer-led business, Nick Croft-Simon, White Rabbit
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Nick Croft-Simon, is the co-founder & CEO of White Rabbit, the UK’s largest gluten free pizza brand & the No.1 contributor to growth in the category.
But this is a conversation about more than pizza. It’s about how to build a truly consumer-led business.
From building their own gluten free bakery to making the controversial data-led decision to introduce meat SKUs after starting as veggie and vegan this episode is about ownership, agility and listening hard when your customer speaks.
If you want to understand what “consumer-led” really means in practice - not just in a pitch deck - keep listening.
Nick's advice:
Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail
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