Data Storytelling: How Carta Wins the Content Game

How do you turn raw, proprietary data into the most talked-about content on LinkedIn?

With AI gunk swamping our feeds and search results, packaging original data is one of the few remaining unfair advantages you can leverage as part of your content strategy.

Peter Walker, Head of Insights at Carta, will be joining us to give his two cents on Carta’s data-storytelling engine, sharing how he transforms complex benchmarks into viral insights that drive authority, trust, and (most importantly) massive engagement.

What you’ll learn:

- How to identify the "human" story hidden inside large datasets.

- Peter’s process for moving from raw data to a published post quickly.

- Why data-backed content is the strongest weapon for winning the private capital market.

- How to package insights for different platforms to ensure maximum reach.

Follow Peter Walker on LinkedIn: https://www.linkedin.com/in/peterjameswalker/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

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