From Deloitte Partner to Canada's Only Horseradish Producer | Marc Whitmore

What does it take to leave a 30-year career at one of the world's biggest consulting firms — and bet it all on a 65-year-old condiment brand that had been sitting dormant for a year?

Marc Whitmore is the CEO and owner of Dennis Horseradish, Canada's only horseradish producer. A former Senior Partner and global leader at Deloitte, Marc walked away from corporate life in his 50s to become a food entrepreneur — and ended up finding his business for sale on MLS.ca like a cottage listing.

In this episode, Marc shares the full journey: the failed hops venture that came first, why he bought a brand with no active customers, how Dennis went from zero to 1,000+ stores across four countries, and what growing 25% looks like when you're still reinvesting every dollar back into the business.

We also dig into the realities of Canadian food entrepreneurship — why you need to "get in the flow" to find deals, how to think about exporting before you've even figured out your own backyard, and why Marc says the best reason to build a business is for Canada itself.

Check out Dennis Horseradish here: https://dennishorseradish.com/

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