GTT Profile: NYT Bestselling Author David Pogue

What happens when a seven-time Emmy winner realizes his audio isn’t good enough?

We’re re-releasing this episode with CBS Sunday Morning correspondent, Emmy Award winner, and New York Times bestselling author David Pogue to celebrate his new book, Apple: The First 50 Years, which recently debuted on the NYT Best Sellers list.

In this conversation, David joins George the Tech to break down how his echoey home office got upgraded to broadcast-ready sound—without a booth—and why most people misunderstand how to fix bad audio.

You'll also hear about his years covering tech for The New York Times, and why he’s turning down voice-cloning deals in the age of deepfakes.

If you record from home—or care about where tech is headed—this episode hits both.

Timeline

00:00 — Big Question: AI Utopia or Dystopia?

00:30 — Introducing David Pogue

03:30 — What He Actually Does Day-to-Day

07:00 — His Music Background (Broadway → Now)

10:00 — The Windsor Castle Story

16:30 — Why He Needed Help With Audio

18:30 — The Big Misconception: “Just Get a Booth”

21:00 — The Facebook Thread That Changed Everything

23:00 — The Actual Fix

25:30 — The Last 5%: Clarity VX

28:00 — Workflow Friction (Final Cut Issue)

31:00 — Broadcast Reality vs Perfectionism

34:00 — The Challenge of Great Audio + Great Video

36:30 — The “Perfect Zoom Background” Problem

40:00 — AI Tools He Actually Uses

43:30 — Deepfakes: Real Risk or Overblown?

47:00 — Turning Down Voice Cloning Offers

50:00 — AI Lawsuits + Ownership Questions

54:00 — Where to Follow David Pogue