Ep. 175 - Are You Maximizing Your Enrollment? : Ways to Attract New Customers and Re-engage Old Ones

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"We Miss You" Former Customer Email Template

"Thank You For Joining Us" New Customer Email Template

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Show Notes:

In today’s episode of Learning to Thrive we walk through how to re-engage old customers with ease: build low-commitment drop-in events, make them genuinely great, and use them as a bridge back to classes. Then we dig into email marketing and social media that actually gets opened and remembered, because it’s built around value. Think helpful newsletters, community highlights, curated child development resources, and consistent touchpoints that keep your gym top of mind when a parent asks a friend, “Where should we go?”

On the new customer side, we focus on two questions: how you physically show up in the community and how your brand shows up when you’re not there. Events like school fun nights, 5Ks, parades, park meet ups, simple swag like magnets, shirts, and water bottles, and recognizable visuals all compound into brand recognition. We also talk about turning birthday parties and rentals into lead engines, capturing emails the right way, and why front desk customer service is a make-or-break revenue driver.

If you want more enrollments without feeling salesy, press play. Subscribe, share this with another kids business owner, and leave a review so more gyms can build communities that grow.

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