061. Bootstrapping a Boutique Salesforce Consultancy

What does it really take to build a Salesforce consultancy that people actually love?

In this episode, Bradley sits down with Joshua Karrasch, founder and CEO of Dynamic Specialties Group (DSG) — a Salesforce partner consultancy that's quietly doing things differently. From going bankrupt and living in a friend's basement, to building a thriving boutique firm with a team of A-players and a growing list of loyal clients, Josh's journey is honest, hard-won, and deeply human.

Josh shares the philosophy at the heart of DSG: the win-win-win. The client has to win. The consultant has to win. And the company has to win. You'll hear how that principle shapes everything — from how DSG takes on new clients, to how they hire, to how they handle growth.

The conversation goes deep on the "accordion model" for staffing, why boutique doesn't have to mean small, the importance of leading with business process discovery before ever opening Salesforce, and why diverse, non-traditional backgrounds often make the best consultants. Josh also opens up about the mentorship relationship that changed his entrepreneurial career, and the ongoing challenge of learning to step back before burnout sets in.

If you're building a consultancy, growing a Salesforce career, or just trying to run a business with integrity — this one's for you.

Episode Timestamps

00:01:06 — Bradley Rice introduces his guest Joshua Karrasch Bradley, founder and CEO of Dynamic Specialties Group who discusses how he got started, challenges he faced along the way, to finally finding the footing to launch DSG, and his Win-Win-Win Philosophy DSG's core operating principle.

00:15:41 — The Accordion Model - How DSG found stability by moving to a 1099 contractor model that could expand and contract with the natural ebbs and flows of project-based consulting work.

00:27:44 — The single most pivotal moment in Josh's entrepreneurial career: meeting the mentor who could see what he couldn't — and how that relationship continues to shape DSG today.

00:37:51 —Why so many Salesforce implementations fail: clients know they're in pain but haven't diagnosed the root cause — and some partners are incentivized to oversell.

00:45:57 — The Hiring Challenge - Every company struggles with it. Josh explains why traditional interviews fall short — and how DSG discovered that TalentStacker graduates consistently showed up as A-players. Why diverse, non-traditional backgrounds often produce the strongest Salesforce consultants.

01:04:49 — What Makes DSG Fundamentally Different? The win-win-win, the empathy, the authenticity, the refusal to exploit anyone in the engagement.

01:07:45 — How to Reach Joshua Karrasch & DSG LinkedIn, email, advising services, fractional work, and through Bradley directly.

Links, Contact, Resources

Companies & Organizations

• Dynamic Specialties Group (DSG) — dynaspecgroup.com

• TalentStacker, run by host Bradley Rice — talentstacker.com

Contact Information

• Email: [e-mail]

Books Mentioned

• The Way and the Power — Strategy book referenced multiple times by Josh as foundational to his leadership philosophy; includes the concept of "The Watcher"

• The Art of War by Sun Tzu — Referenced by Josh as an early strategy text he studied