E-295 Pool Nation Podcast - How Pool Pros Can Add $10K Jobs Without More Pools Jeff Moreau Jr. with EnCore

In episode # 295 of the Pool Nation Podcast, we sit down with Jeff Morrow Jr. to talk about something that can completely change how you look at your business…

👉 More revenue without adding more pools.

This isn’t about working harder. This isn’t about adding routes.

This is about identifying opportunities already sitting in your customers’ backyards—and turning them into high-margin revenue streams.

Jeff shares his journey from grinding through the 2008 recession… ➡️ Mixing product by hand in a garage ➡️ Cold calling contractors at 19 ➡️ Nearly going out of business multiple times

…to building multiple successful product lines and scaling into thousands of retail stores nationwide.

But more importantly for you as a pool pro…

We break down a real-world opportunity that can generate $5K–$10K+ jobs with the customers you already service.

🔥 What You’ll Learn in This Episode

• Why most pool pros are leaving serious money on the table
• How to identify backyard opportunities during your weekly service
• The biggest mistakes homeowners make with pool decks
• How to position yourself as the trusted solution provider
• Real numbers behind high-margin service add-ons
• Why education + awareness = revenue growth

⏱️ Timestamps

00:00 – Podcast intro & guest introduction 01:00 – Jeff’s journey: from recession struggles to entrepreneurship 04:00 – The grind: cold calling, early failures, and breakthrough moments 08:00 – Pool Nation updates: events, boot camps & competitions 11:00 – How the business started and evolved into coatings 18:00 – The shift into pool deck solutions and market opportunity 24:00 – Marketing pivot: SEO, YouTube & going direct to homeowners 30:00 – Why most pool deck solutions fail (and what works) 33:00 – The real opportunity for pool pros (high-margin add-ons) 40:00 – Boot camps, hands-on training & industry growth 52:00 – Building new product lines & scaling into retail 01:03:00 – The system: how the product works (step-by-step) 01:13:00 – Real job example: turning one job into $30K+ revenue 01:20:00 – Why this is a game-changing opportunity for pool pros 01:30:00 – Final thoughts: business growth, opportunity & mindset

🙌 Special Thanks to Our Sponsors

SPPA Blu-Ray XL AquaStar Pool Products Natural Chemistry Raypak Heritage Pool Supply Hayward Pool Products Poolside Tech (The Attendant) Pool Brain Nidec (US Motors) Encore Coatings