Growing a Business in Multifamily: Lessons from Foxen

Kevin Jacobsen, Vice President of Sales & Client Success at Foxen, joins the podcast to discuss navigating the challenges of growing a multifamily business and three different approaches to take.

The first method is “Outside Your Four Walls”: How you show up to external stakeholders. The importance of understanding your customers’ evolving needs. How senior leaders demonstrate credibility, vision, and financial discipline to banks and investors. Balancing transparency with confidence to build long-term relationships. Leading initiatives that enhance the resident experience strengthen brand reputation.

The next approach is “Inside Your Four Walls”: How you show up to your team and company. Culture, communication, and leadership inside the company are just as critical as external relationships. The importance of modeling behaviors that reinforce the company’s values. Engaging directly with your core team to ensure clarity, motivation, and accountability. Supporting teams through challenges while giving them autonomy to grow.

The last tactic is “Yourself”: Navigating personal growth, stress, and leadership. Leading well externally and internally requires self-awareness, adaptability, and perspective. Continuous learning from other leaders, industries, and experiences. Embrace the lessons from diverse experiences. Recognize that self-awareness and reflection are critical tools for long-term leadership success.

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You can learn more about Kevin Jacobsen on LinkedIn, and Foxen on the company’s website.

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