Peter Bird: KaiWise founder on the app designed to help Kiwis make healthy food choices
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New studies show an alarming rate of Kiwis life off ultra-processed diets, especially considering 70 percent of packaged foods in NZ supermarkets meet this criteria.
A new app created by a Kiwi nurse is looking to help us navigate the supermarket shelves and make healthier choices.
KaiWise founder Peter Bird says the nation's food system is 'broken' and his own health issues inspired him to help Kiwi shoppers make a change.
"Being a practical chap - I'm a farming boy from way back - you just had to get on and make things happen yourself. And I just thought - what can I do?"
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