Sitecore CEO Eric Stine on AI, Answer Engines, and Why Clarity Is Currency

Eric Stine worked in Washington during the Clinton impeachment, got cynical about politics, and ended up in enterprise software because someone saw potential in a guy who knew government and was willing to listen. Twenty-some years later, he runs Sitecore, the digital experience platform behind how major brands reach, engage, and serve their audiences.

In this conversation, Eric breaks down what the shift from search engines to answer engines means for every company trying to be found online, why most brands fail at storytelling due to a lack of specificity, and why he believes AI is exactly the reset enterprise software needs.

He also talks about what he learned from a woman who said "thank you for everything you're doing" to every employee, a line he once thought was generic, and why he stole it. And about co-producing a Tony Award-winning Broadway musical, which says something about how he thinks about brand storytelling, too.