Nidhi Rastogi on Uniqlo's strong growth in India - Harmonizing global LifeWear standards with Indian customer-centricity

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Nidhi Rastogi of Uniqlo India joins Pavan R Chawla on Mediacast to discuss LifeWear, customer trust, India growth, local relevance and long-term brand-building.

In Episode 27 of MediaCast, my effervescent guest is Nidhi Rastogi, Head of Marketing at Uniqlo India, and we shot the episode (video on YouTube) at the brand’s flagship store at the Palladium Mall in Mumbai, India.

The episode explores one of the biggest questions facing global brands in India: how to stay true to a global brand system while responding meaningfully to local consumer behaviour.

Nidhi shares perspectives on Uniqlo India’s growth journey, the meaning of LifeWear, customer trust, local relevance, long-term brand-building, and the strategic fit of cricket icon Jasprit Bumrah as brand ambassador.

A useful listen for marketers, retail professionals, brand builders and business leaders.

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