NonProfit News Pod: How Businesses Can Fuel Big Day of Giving.

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In this first installment of our Big Day of Giving NewsPod series, I sit down with Kelly Siefkin, Chief Philanthropy Officer at the Sacramento Region Community Foundation, to explore a powerful but often overlooked driver of impact—business engagement.

With over 900 nonprofits participating in this year’s Big Day of Giving on May 7, the largest in its history, the opportunity to support the region has never been greater. And while individual donors play a vital role, businesses are the engine behind much of what makes this day so successful.

Kelly breaks down the many ways businesses can get involved—from sponsoring prizes and offering matching gifts, to creating fun, culture-building experiences for employees like giving challenges, in-office events, and customer engagement campaigns.

We also explore how Big Day of Giving can be a gateway to year-round philanthropy, including opening a business fund, engaging employees in volunteerism, and leveraging tools like Giving Edge to discover new nonprofit partners.

And the impact? It’s real. Last year alone, the community raised $13.8 million in a single day, contributing to over $117 million raised in 13 years. But beyond the dollars, it’s about visibility, connection, and discovering new organizations doing meaningful work right here in our region.

If you’re a business leader looking for a simple, powerful way to engage your team and give back—this is your starting point.

🔗 Learn more and explore business resources: https://www.bigdayofgiving.org/

🎯 Why It Matters

Big Day of Giving isn’t just a fundraising event—it’s a community activation moment. And businesses have a unique ability to amplify that impact by engaging employees, customers, and partners in meaningful ways.

This episode reframes philanthropy not as an obligation, but as an opportunity—for culture building, leadership development, and visible community impact.

Thank you so much for listening to this nonprofit story! We appreciate you. Please visit the website to sign up for our email updates and newsletter. https://www.nonprofpod.com/ And if you like, leave me a voicemail to comment on the program, leave a question for us to ask in the future or a message for me, Jeff Holden. I may even use your voice mail message in a future episode of one of our incredible local nonprofit organizations. https://www.nonprofpod.com/voicemail. Thanks again for your support in listening, commenting and sharing the great work our local nonprofits are accomplishing.