PDX Webinar Trailer, Engineering for Success: Making Product-Market Fit an Actionable Design Goal

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Join us April 23, 2026 at 9AM Pacific

Great engineering alone does not guarantee product success.

Achieving product-market fit—ensuring that a product truly meets user needs and expectations—requires integrating market insights, usability considerations, and business goals into the development process.

But how can engineers quantify something that often seems subjective?

In this PDX Webinar, Arne Lang-Ree, Chief Design Officer and Cofounder at Spanner, will demonstrate how product-market fit can be transformed into a practical engineering objective.

Drawing on real-world tools and frameworks developed at Spanner, this session will show how teams can systematically evaluate user needs, prioritize design trade-offs, and make decisions that improve the likelihood of market success.

Topics covered include:

• Why Product-Market Fit is an Engineering Challenge
• Turning Market & User Needs into Engineering Constraints
• Tools & Frameworks for Measuring Product Success
• Interactive Q&A and Application to Your Projects

This session is designed for engineers, product developers, and technical leaders involved in bringing new products to market.

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