The new Knights of the Round Table - US sports ownership as honours system; and how to activate at the World Cup

Arthur Blank remains a compelling public speaker, even into his ninth decade.

The Atlanta sports doyen was one of a clutch of US sports owners on stage and wandering the halls at the Business of Soccer event at Mercedes-Benz Stadium last week.

David Cushnan was also there, and on his return to the Leaders studio in London, he teams up again with James Emmett to talk about what makes the billionaire class of individuals who own US sports franchises different from their counterparts around the world. Storytelling and status are baked into the proposition.

The pair also discuss plans being made from the myriad brands looking to capitalize on what will no doubt be the most commercial World Cup in history this summer.