#200 - Healthcare Marketing Trends Reshaping Growth

Search alone is no longer enough to keep driving patient acquisition in healthcare today.

In this special episode celebrating the 200th episode of Ignite, Lauren Leone, Cardinal's Chief Growth Officer, and Rich Briddock, Chief Strategy Officer, break down the biggest shifts changing how healthcare organizations drive growth today. From tougher attribution and rising media costs to full-funnel strategy and smarter creative, this conversation shows why healthcare marketers need a more modern approach to stay competitive and prove impact.

You will learn:

• Why search-only strategies are hitting a ceiling

• How better measurement leads to better growth decisions

• What a stronger full-funnel media mix looks like today

• Why creative strategy matters more as platforms automate

If you're trying to drive patient growth in a more competitive, more complex digital landscape, this is the episode to listen up next.

RELATED RESOURCES

Connect with Lauren- https://www.linkedin.com/in/laurenthomasdigital/

Connect with Rich - https://www.linkedin.com/in/richard-briddock-01426682/

2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/

The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/

When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/

Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/