Ep 47: Anthropic’s Ecosystem Play | AI Services Boom | Events Are Back | CEO Reset

In Episode 47, we break down a major shift happening in AI right now: it is not just changing products, it is reshaping services companies and forcing entirely new operating models. Brendan Tolleson, CEO of RevPartners, joins the show.

We cover:

• Anthropic launching a marketplace and $100M partner fund and what it signals for AI GTM

• Why frontier AI companies are going partner first instead of product first

• The rise of smaller, AI native services firms driving innovation in the market

• New data showing most AI adoption is still internal, not customer facing

• How services firms are evolving from delivery to product and IP creation

• Why events are becoming one of the highest ROI channels for pipeline generation

• The blurring line between services companies and software companies

• Why CEO turnover is rising as companies navigate this transition

Is AI actually transforming how services companies operate? Or are most still experimenting without clear ROI?

The reality is we are still early.

Most companies are applying AI internally, but the real shift will come when it becomes embedded in how they deliver value to customers.

If you care about AI, services, go to market, or how companies are evolving their operating models, this episode breaks down what is actually changing.