Everyone Is Talking About Agentic AI at RSAC 2026. Almost Nobody Is Saying Anything Different | With Marco Ciappelli and Theresa Lanowitz

Marco Ciappelli sits down with cybersecurity evangelist and thought leader Theresa Lanowitz at the end of day one on the expo floor for a conversation that cuts through the noise — from shadow AI and leadership accountability, to brand identity, to why most companies here can't articulate a message above the fray. Plus: a Peloton story that accidentally became the best explanation of brand loyalty you'll hear all week.

Chapters:
- Judge Sentences CEO to 8 Hours on the RSAC Floor
- End of Day One: Setting the Scene
- Who Is Theresa Lanowitz
- The Binary View of AI: Love It, Fear It, or Find the Gray
- Leadership's Role in the AI Transformation
- Shadow AI: The Insider Threat Nobody Is Naming
- Why Some Companies Still Say No to AI
- Fighting With Your LLM (We All Do It)
- AI Slop and the Brand Differentiation Problem
- The Peloton Story: What Real Brand Loyalty Looks Like
- RSAC 2026: Everyone Sounds the Same
- Where Is Agentic AI Actually Going
- Integration, Orchestration, ROI: The Real Questions
- Make AI Your Own

What's actually covered: → Why agentic AI is dominating RSAC 2026 — and why it all sounds the same → Shadow AI: the insider threat nobody is calling an insider threat → What strong brand presence actually looks like (hint: it's not a circus tent) → Why fear — not budget — is the real reason companies still say no to AI → Integration, orchestration, ROI: what comes after the hype → The one message that matters: make AI your own 🔗 More from RSA Conference 2026: itspmagazine.com/rsac

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