The World’s Most Boring Superfood Tastes Like Cookies
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Beans in brownies sounds like a dare until you hear the why. We’re joined by Jordan Wenck, founder of Beanie Bites, a Sarasota healthy baked goods brand built around a simple idea: use chickpeas and dates to create a baking mix that makes waffles, pancakes, muffins, breads, cookies, and brownies that actually deliver protein, fiber, and real nutrients. If you love comfort food but hate the ingredient labels on most baking mixes, this conversation is for you.
Jordan shares how chronic disease in her family sparked a deep interest in prevention, why she left her job to earn a master’s degree in human nutrition, and how years of baking with beans led to a product that feels both practical and personal. We dig into a big misconception about beans and digestion, including what’s really behind stomach discomfort and how slowly increasing fiber can make a difference. Along the way, Jordan makes the case for beans as a “boring superfood” packed with iron, magnesium, and the rare combo of high fiber plus protein.
We also talk business realities: serving busy women who want convenience without sugar-loaded mixes, balancing kitchen production with e-commerce and social media, and learning to protect your time when life is full. Jordan closes with a clear takeaway on why beans belong in both short-term health goals and long-term longevity habits, plus where to find Beanie Bites at Sarasota-area farmers markets and online.
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