Gold, Trust, and Retirement A Skeptical Investor's Conversation

Is gold really a safe investment for retirement—or just clever marketing?

In this episode of the Prime Women's Crazy Good Aging Podcast, we explore the truth about gold investing with Brandon Thor, founder of Thor Metals.

With longer lifespans, rising healthcare costs, and market uncertainty, many women are asking:
👉 How do I protect my money for the long run?

This episode breaks down the reality behind gold IRAs, the trust issues in the industry, and how to evaluate whether gold belongs in your retirement strategy.

In This Episode:

• Why the gold IRA industry has a trust problem
• The biggest red flags when buying gold
• What "spreads" really mean (in plain English)
• Where gold is stored—and who actually owns it
• How buyback policies can save (or cost) you money
• The 3 questions every investor should ask before buying
• How gold helps protect purchasing power
• What gold can—and cannot—do for your retirement

Gold isn't about getting rich quickly. It's about protecting what you already have.

If you're thinking about retirement, diversification, and long-term financial security—this conversation is for you.

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Prime Women helps women over 50 thrive in retirement, finances, wellness, and lifestyle.

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