Ep. 106: The Rainmaker Playbook for Lawyers with Paul Grabowski

In this episode, Ruby Powers sits down with Paul Grabowski — Chief Marketing and Business Development Officer at Bracewell LLP, co-author of The ABCs of Legal Marketing, and adjunct professor at the University of Houston Law Center — to talk about what it really takes to become a rainmaker in today's legal market. Paul brings a one-of-a-kind perspective: from the Chicago Bears and Houston Oilers to building BD programs that doubled a law firm's revenue in five years. If you've been wondering how to grow your practice beyond just doing great legal work, this is your playbook.

Together, they explore: ✅ The Two Axioms of BD: Why your contacts are your lifeblood and why people only do business with those they know, like and trust.

✅ The 15-Contact System: A simple, structured framework to start building your book of business without feeling overwhelmed.

✅ Supply vs. Demand in Law: Why the legal market has shifted and why waiting for the phone to ring is no longer a strategy.

✅ The Rainmaker Mindset: How to stop thinking like a lawyer and start thinking like a business builder — without losing who you are.

✅ AI & Technology in BD: How CRM tools and artificial intelligence are reshaping how lawyers manage relationships and win clients.

📌 Connect with Paul Grabowski: LinkedIn: https://www.linkedin.com/in/paul-grabowski-htx/

Www. bracewell.com

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