James Clear on building atomic habits that last

James Clear, author of the global bestseller Atomic Habits with 250 million copies sold in over 60 languages, explains his methodology for building lasting habits through small, consistent changes. His approach centres on four laws of behaviour change: make it obvious, make it attractive, make it easy, and make it satisfying. Clear introduces practical strategies including the two-minute rule, which scales habits down to their simplest form to establish consistency before improvement.

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