The Buzz: Shockwaves & Strategy—Iran, EVs, and Supply Chain Disruption

Geopolitical tensions are rising, supply chains are shifting, and innovation isn’t slowing down—on this episode of The Buzz, we break down what it all means and why it matters now… welcome to The Buzz, powered by project44!In this episode, Scott Luton, Karin Bursa, and special guest Christine Barnhart unpack the far-reaching implications of the ongoing Iran conflict on global supply chains, with a close look at the Strait of Hormuz and its critical role in global oil flow. The conversation explores how potential disruptions could ripple across transportation, manufacturing, and cost structures worldwide. The team also dives into Rivian’s ambitious EV manufacturing plans in Georgia, examining both the promise and the profitability challenges facing the electric vehicle market. Rounding out the discussion, the episode highlights the growing impact of women in supply chain leadership and the importance of adaptability, visibility, and innovation in navigating today’s complex operating environment.Tune in and learn:The strategic importance of the Strait of Hormuz and how disruptions could impact global oil supply and logistics costsWhat the Iran conflict signals for supply chain risk management and contingency planningInside Rivian’s Georgia expansion and what it reveals about the evolving EV marketThe ongoing challenges and opportunities in scaling electric vehicle production profitablyWhy visibility, technology, and agility are essential in today’s volatile supply chain landscapeThe role of women in supply chain leadership and strategies for overcoming industry barriersHow leaders can build resilience and stay ahead in an increasingly uncertain global environmentFrom geopolitical disruption to technological transformation, this episode is a must-listen for supply chain leaders looking to stay informed, agile, and prepared. Whether you're navigating risk, investing in innovation, or leading through change, this conversation delivers timely insights to help you move forward with confidence.Additional Links & Resources:Project 44: https://www.project44.com/ With That Said: https://bit.ly/WTS-15March2026 National Supply Chain Day: https://bit.ly/NSCD-2026 Navigating headwinds and harnessing innovation: https://bit.ly/4cQh7k6U.S. Bank Freight Payment Index: https://bit.ly/scn-usbank-wts Karin's Post: https://bit.ly/AI-Org-Chart-KBSherri Post: https://bit.ly/Women-Of-The-Revolution How the Iran conflict is impacting global ocean shipping flows: https://bit.ly/Iran-Impact-Ocean-Shipping 3 things you need to understand about how war with Iran will raise your cost of living: https://bit.ly/4rT5nkJRecord Diesel-Price Surge Hits U.S. Truckers, Retailers and Manufacturers: https://on.wsj.com/4rx7BWERivian’s crucial R2 EV launch to begin with $58,000 model in spring: https://bit.ly/4sSV3KqDecision44 Event: https://www.project44.com/events/decision44/ How Real Experience Changes Supply Chain Thinking: https://bit.ly/Speaking-Of-SC-Episode73Coach Lawson's Video: https://www.linkedin.com/posts/scottwindonluton_supplychain-goodnews-activity-7438183529332649984-CmiO/Connect with Christine on LinkedIn: https://www.linkedin.com/in/cmbarnhart/Learn more about Supply Chain Now: https://supplychainnow.comWatch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-nowSubscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/joinWork with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVkSupply Chain Now en Espanol WEBINAR- Visibilidad estrategica en Pharma: control, cumplimiento y resiliencia en entornos de alto riesgo: https://bit.ly/4rku7lCWEBINAR- Talent Management Playbook for Supply Chain Leaders: https://bit.ly/4uc2OfBWEBINAR- From Workforce Planning to Hourly Performance Management: How GEODIS Americas Turned Labor Productivity into a Growth Engine: https://bit.ly/4blRfKpWEBINAR- Ahead of Disruption: How AI-First Design Builds Supply Chain Resilience — and Transforms the Teams Behind It: https://bit.ly/4ldRn3bThis episode is hosted by Scott Luton and Karin Bursa and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/buzz-shockwaves-strategy-iran-ev-supply-chain-disruption-1560