Turning Opportunity into Impact: Leadership, Adaptability, and Community in Action

In this episode, hosts Steven Stout, FASAE, CAE, and Katy Markert sit down with Jancy Darling, CEO of Darling Promo and TSAE Board member, for a conversation centered on entrepreneurship, adaptability, and the power of relationships in the association space. Jancy reflects on an unconventional career path that led her into associations and ultimately into building her own business, sharing how a willingness to say yes, learn quickly, and lean into opportunity became the foundation for growth. The conversation explores what it takes to scale a company from the ground up, and how trust, responsiveness, and long-term relationships can drive sustained success. The episode also dives into navigating uncertainty, as Jancy recounts leading her team through the challenges of COVID by making difficult decisions, pivoting quickly, and finding new ways to serve clients. Throughout the conversation, she highlights the importance of resilience, accountability, and community—particularly the role associations play in both professional growth and giving back. At its core, this episode is about building something meaningful, staying adaptable in the face of change, and investing in the relationships that make long-term success possible.

Better by Association is produced by Association Briefings.

Show Notes

Jancy Darling is currently the CEO of Darling Promo, a promotional products provider for a wide range of industries, including many associations and association suppliers. Since, 2014, Darling Promo has been privileged to serve as TSAE’s Endorsed Provider for promotional products. Jancy with the help of her amazing team built her small business into a multi-million-dollar company by always keeping customer service and competitive pricing as her top priorities. Jancy believes relationships and trust are the cornerstones of any successful business. Jancy currently serves on the TSAE Board and hopes her entrepreneurial perspective will help TSAE continue to thrive.

Jancy is married to Michael Hammond who keeps her life interesting by introducing her to his many passions and hobbies including sailing, surfing, skiing, rafting and white water paddleboarding.