Shopping goes from TV to online and apps

For decades, TV shopping networks ruled the airwaves—turning late-night channel surfing into billion-dollar sales. But today, many are asking: Is TV shopping dying?

In this episode, we talk with JW Cudd, an expert in online, app-based, and influencer-driven marketing, about the seismic shift happening in how products are sold. From TikTok creators moving thousands of units in minutes to AI-powered shopping apps, the game has changed.

So what happens to a giant like QVC? Can it evolve—or will it be left behind?

Let's break it down.