The SMA Advantage for Modern Advisors with Josh Rogers

Josh Rogers, Senior Client Portfolio Manager at Invesco, explains how separately managed accounts (SMAs) have evolved from clunky stock lists into technology-driven portfolio solutions that allow advisors to scale while still delivering meaningful customization. By combining manager-traded portfolios, integrated data systems, and advanced tax management tools, modern SMAs help advisors offer personalized portfolios without adding operational complexity.

Rogers highlights how innovations like direct indexing and tax-optimized long/short SMAs give advisors new ways to manage concentrated positions, harvest tax losses, and improve after-tax outcomes for clients. As technology continues to expand customization and automation, SMAs are becoming not just an investment vehicle—but a strategic platform for advisors looking to grow their practices while maintaining a highly tailored client experience.

Resources: Invesco

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