Senior Living Marketing: Growing a Niche Marketing Firm with Adrienne Mansfield

In this episode of The Growth Machine, host Shane Miller sits down with Adrienne Mansfield, co-founder of Adage Marketing Group, a boutique agency specializing in senior living marketing. Adrienne shares her journey from starting in agency life at 17 to building a relationship-first, data-driven agency that prioritizes client outcomes.

They dive into human-first marketing, psychographic profiling, and how small teams can innovate more effectively than large agencies. Adrienne also discusses the power of content-led growth, thought leadership, podcasts, and leveraging platforms like Reddit to gather insights and connect with the right audience. Listeners will learn how relationship-driven strategies, niche focus, and consistent value creation can drive agency growth and client success.

Adage Marketing Group website: https://www.adagemarketing.com