How to Grow Your Podcast Audience with SEO and Keywords

When it comes to podcast strategies to grow your podcast, one strategy that often gets overlooked (because it takes time) is Search Engine Optimization (SEO). Now people are starting to market a "New" thing known as PSO (Podcast Search Optimization).Podcast Search Optimization VS Search Engine OptimizationSo what is the difference? In reality not much. Tools like Podseo and PSO and Ausha show you information on how often keywords are being search in Apple and Spotify (and others). SEO tools show what people are searching for in Google and other places (YouTube, TikTok, and more).So THE question is, do people search differently in a Podcast App vs how they search Google? For me, I don't think so. I might just type a keyword "Podcasting Best Practices" where in Google I would type "Podcasting Best Practices Podcast."Keyword Research Boils Dow To ThisFind a keyword that has a fair number of people searching for (somewhere between 20-100 searches), and see how much competition it has. Instead of trying to score for a really popular keyword, score multiple times with less popular (but still be sought after) key words with less competition. Mom said "Don't go play in traffic," but that's what you need to do - but no on the free way.What is Your Domain Authority?SEMRush (a great suite of tools) has a domain authority checker.Tools To Boost Your Podcast SEO on the WebFree Keyword Tool (That Sucks IMHO)https://www.wordstream.com/keywordsGoogle Keyword Tool (Inside of Adsense Account)https://ads.google.comGo to Tools > Planning > Keyword Planner (Free and unlimited use)Keywords Everywhere Extension for Chrome and Firefox $7/month. Helps you measure traffic and competition for keywords.https://keywordseverywhere.com/Also Asked (see what people are asking)1 Free search a Day or $12/monthhttps://alsoasked.com/Answer Socrates 3 searches a day$15/month gets you 100 searches a monthhttps://answersocrates.comUbsersuggestShows key word competition and more. It's a suite of tools to help find keywords, and write articles.$29/month.$290 Lifetime (credits thanks to AI)https://ubersuggest.comSERankingA full suite of tools that helps you create content, competitor comparisons and more. $129/monthhttps://www.sewranking.comSEMRUSHConsider by many people to be "THE" suite of SEO tools (especially finding tools that your competitor is not using, and you should). $139/monthhttps://www.semrush.comPage Audit Chrome ExtensionA chrome extension that shows all sorts of information about a page so you can then write a similar page that will rank better.Chrome ExtensionTwo Tools Dedicated For Podcast SEOWhile I'm not sure there is much difference between SEO and PSO, there two tools dedicated for podcasts.PSO from AushaThis tool has some nice features, but it also left me frustrated. If you give me seven days to test the tool, give me access to ALL OF IT. I mean every marketer knows that you give it to the customer and let them "get hooked" so when their trial is over they will purchase.I couldn't do that as much of the tools spotlighted required me to upgrade. Boo.That being said it does show how much a keyword is searched for (not as specific as some tools for web seo). It also shows you how hard to competition is.Keep in mind that you need to give your dashboard 24 hours to show some statistics in your dashboard.Ausha PSO (affiliate)PodSEOThis is from Andrea De Marsi (Co-founder of Spreaker) and Francesco Baschieri (Co-founder of Spreaker) and it has a similar feature set to the ausha tool.You can save 10% using the coupon schoolofpodcasting. (affiliate)I thought it was very cool that Podseo alerted me to the mistake that I had accidentally listed my show twice in Spotify (I moved from Libsyn to Captivate - nuff said).It has some cool episode planners, and is cheaper than Ausha PSO. Their AI tools looks at your episodes and recommend future ideas and then helps you plan them, and has a calendar showing when the episodes were released.They also can send you daily updates on your rankings or your competition.Check it out at podseo.com and use the coupon schoolofpodcasting to save 10%Because of My Podcast: Paul ColliganPaul is a huge theater nerd, and loves the musical Chess. There was a version that was awful, but never got to see it. Then he let a library in NYC know he was a podcaster. Then he got access to videos that the public hasn't seen - because he had a podcast. Check out Paul at https://podcastpartnership.com/Other Items MentionedTurn AI Into Your Personal Podcast Analyst! on BuzzcastSEO for People Who Don't Like SEO PodcastPodpage - Websites for PodcastersCaptivate - AI Tools Help You Choose Episode TopicsOura Ring - Body Measurement via a RingJust One Tip PodcastBig Lash Energy Episode 201Big Lash Interview on Last Week's EpisodeThis content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and ...