The past and present of Wisconsin sauna culture

Wisconsin is experiencing a surge in sauna culture — new businesses are popping up in parks, on shorelines and in backyards. But heat bathing has been a part of the Upper Midwest culture for over a century — and it’s largely thanks to the Finnish immigrants who settled along Lake Superior.

Bridget Fogarty is a reporter with the Milwaukee Journal Sentinel and she recently visited a few saunas to learn more about this tradition. She joins Lake Effect’s Xcaret Nuñez to share why more people are sweating through Wisconsin winters together.