Checking in on the Business of Golf with Josh Carpenter – Episode #15

Why would a company spend $30 million to sponsor a PGA Tour event?

Kyle sits down with Sports Business Journal’s Josh Carpenter to break down the real economics behind golf sponsorships.

From sleeve logos and hat deals to title sponsors and Pro-Am access, the business of golf is much more complicated than just putting a logo on TV. In many cases, the real value comes from something else entirely: access.

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