SE01EP33 - Lxmi's Mission: Redefining Skincare and Empowerment | Anna-Maja Björkenvall

In this episode of Empowered Money Girl, host Josette Mandela speaks with Anna Bjorkenbaugh, CEO of Lxmi, about her journey in the skincare industry and the importance of purpose-driven business. Anna shares her insights on financial independence, the impact of money on women's empowerment, and the mission behind Lxmi's social impact initiatives. The conversation emphasizes the need for women to engage with financial topics and take control of their financial futures, while also highlighting the importance of ethical sourcing and community empowerment in business.

Takeaways

Work can be a creative expression and bring meaning to life.
Lxmi was founded to transform underserved communities through work.
The mission of a business can drive deeper impact.
Financial independence provides agency and empowerment, especially for women.
Money can buy the ability to choose love and happiness.
Awareness of financial reality is crucial for independence.
The money we spend reflects the world we want to create.
It's never too late to start building financial knowledge.
Women should not shy away from financial topics.
Quality of work and meaningful impact are more important than growth metrics.

To connect with Anna-Maja Björkenvall : https://www.linkedin.com/in/annabjorkenvall/

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– Josette and the The Empowered Money Girl podcast team

Visit Josette’s website here: http://www.josettemandela.com/

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The Empowered Money Girl is a podcast for ambitious women who are building careers and lives on their own terms. Hosted by Josette Mandela, each episode features honest conversations with female leaders from across the country—founders, executives, and changemakers who’ve carved their own paths in business, finance, and beyond. From money mindset and leadership to career pivots and personal growth, this show brings real stories and practical insights for women who want more than just success—they want meaning, freedom, and impact.