Episode 105 - Yohan Daver

Visuals: https://getbehindthebillboard.com/episode-105-yohan-daver

This Friday sees the last in our New York specials and we’re finishing with a cracker, Yohan Daver, ECD at at BBH, USA

Yohan started his career in India, at BBDO and then BBH, before continuing his journey with the black sheep to LA and now BBH New York. Yohan’s work has been recognised at every major awards show, winning big at Cannes, D&AD, The One Show, and the Clios.

We discussed some of his very best campaigns, starting with Netflix’s Squid Game: The Challenge, a genuinely intriguing, funny and superbly on-brand campaign that questioned the morals of New Yorkers and what they would do for money.

Next we covered the ‘Black-owned Friday Every Day’ initiative for Google in partnership with the U.S. Black Chambers, Inc. to reframe the busiest shopping day of the year as a celebration of Black-owned businesses.

We did a quick bit of Heineken, before finishing on Dunkin’ at Home which we’ve loved ever since we saw it last year. It is the epitome of great OOH, fantastic idea, brilliantly executed. Yohan gave us the story behind the idea which is not to be missed. Then we chatted about the beautifully crafted execution. It deservedly won our International Poster of the year and we imagine it will clean up in the awards shows later this year.

Thanks again Yohan for coming on. A great end to a fun week.

Huge thanks once again to Joe at Rockefeller Center's Newsstand Studios for making us sound (semi)professional. Thanks also to our all our guests both in the studio and at AdFest, you were all amazing. Kudos as ever to Jon for the edits. Gas for the music. And the good people of New York who made us feel so welcome. V much hoping to return. BTB ❤️ NYC

And as ever, huge thanks to all our sponsors, who make the show possible:

Bauer Media Outdoor

View2Fill

Super Optimal

GAS Music