Episode #12 — Pricing Your Services the Smart Way

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In this episode of How to Win Big at Business, Joe DiChiara, CPA, tackles one of the biggest challenges self-employed professionals face: pricing.

How do you avoid undercharging and burning out?
How do you raise your prices without losing clients?
How do you know what the market will bear?

Drawing from over four decades advising entrepreneurs, Joe shares a powerful early-career story about offering $35 tax returns to build trust — and the surprising outcome when he later raised his fees dramatically.

In this episode, Joe explains:

• Why trust determines pricing power
• How a sales funnel supports premium pricing
• The importance of knowing your ideal client (“avatar”)
• The 3 core ways to grow a business
• Why some clients leaving can actually increase profits
• How to implement strategic price increases
• Why no complaints about pricing is a red flag

Joe also discusses his recent pricing adjustments within his Bedrock 360 Tax Solutions model and why transparency builds long-term client loyalty.

If you are self-employed and struggling with pricing confidence, this episode provides clarity and practical direction.

To schedule a strategy call:
www.timewithjoe.com

Thanks for listening!

If you want fewer headaches, fewer IRS surprises, and more smart systems running your business (so YOU don’t have to), let’s talk.

Book a strategy call: www.timewithjoe.com

Because running a business shouldn’t feel like wrestling an octopus… alone.

Also check out:
www.Bedrock360BusinessSolutions.com (Complete Coverage)

www.Bedrock360TaxSolutions.com (Tax Gaurd 365)

www.Bedrock360BusinessTraining.com (Courses)