Supply Chain Decoded | Feat. Ari Levy, FreightCaviar

In this episode of Supply Chain Decoded, host Jenni Ruiz sits down with Ari Levy — Chief Meme Officer at Freight Caviar and co-founder of Landing Talent — to talk about how he went from slinging freight at Coyote and Molo to building a recruiting firm from Mexico City and crafting the memes that have 80,000+ followers cackling on LinkedIn. Ari shares the wild story of how a screenshot of a fired employee's company-wide email landed him his gig at Freight Caviar, why the funniest sponsored memes are the ones that don't try too hard, and the Timothy Chalamet courtside photo that became a freight brokerage classic. On the recruiting side, Ari breaks down the biggest mistakes freight companies make when hiring (hint: a fat book of business doesn't guarantee success), how AI is reshaping (not replacing) the people side of logistics, and what hiring trends he's watching in 2026 as the market starts to shift. Plus: the one meme that flopped and still haunts him, why authenticity beats polish every time, and advice for anyone thinking about making their next career move in freight. -- Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.