Make your content into assets by creating for the user – with Ashley Segura

For Ashley Segura, you should be revisiting the way you think about your content and how your content is designed to meet the needs of your users through their entire journey. Ashley says: “Stop building content for ranking purposes and start thinking about content as assets for every stage of the user journey. By doing that, you’re going to build trust, address their questions, supply helpful information, and bring the user through the entire journey, to eventually convert them.”