282 | The Successful Realtor’s Guide to Growing Visibility through Social Media Without Sacrificing Family ft. Eric Simon

A successful realtor knows that growth is not just about closings — it’s about alignment. I'm joined by Eric Simon; we unpack what it truly means to be a successful realtor in an era where attention is currency and visibility feels mandatory.

More agents than ever are building personal brands. Social media isn’t optional anymore. Clients aren’t just checking reviews — they’re checking Instagram, watching stories, deciding who they trust before ever making a call. But here’s the tension: scaling attention without structure can quietly pull you away from the very life you’re working to build.

The modern successful realtor must learn to grow influence without drifting from identity, family, or calling. Because influence itself isn’t dangerous — unstructured influence is.

You'll learn:

• Why authenticity beats imitation every time
• Why posting about what you actually enjoy unlocks sustainable content & how realtor systems can help
• The hidden dopamine cycle of social media & how it impacts performance

For the successful realtor, social media should amplify connection — not replace it. That means being known for more than listings. It means letting your personality, hobbies, faith, and family perspective shape your content. People don’t hire logos; they hire people.

This conversation also goes deeper into building a faith driven business in a digital world. Can you scale influence without becoming addicted to validation? Can you pursue time freedom instead of trading visibility for constant accessibility?

One of the biggest shifts discussed is this: no one thinks about your content as much as you do. That realization is freeing. It removes pressure. It allows experimentation. It reduces fear of failure. And it empowers the successful realtor to show up consistently without obsessing over metrics.

We also unpack how attention connects to long-term growth strategies like real estate agent referrals. Visibility doesn’t replace referrals — it strengthens them. When people feel like they know you, trust compounds faster. Influence accelerates relationship-based business.

Ultimately, this episode challenges you to define success correctly. A successful realtor isn’t simply the one with the biggest following or the most deals. It’s the one who builds influence with integrity, protects what matters most, and creates structure before scaling further.

Successful realtors can make more money through social media, but it can't come at the cost of presence at home.

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Eric Simon is the founder of Broke Agent Media (BAM). He started in real estate as an agent but quickly realized his true edge wasn’t just in selling homes—it was in telling the real story of what agents actually go through. He launched The Broke Agent as a humor brand that captured the chaos, rejection, wins, and absurdity of the industry.

Today, BAM produces daily content, newsletters, podcasts, and educational resources that shape conversations across the industry. Eric blends humor with insight, helping agents think differently about branding, media, and building attention in a crowded marketplace.

👉 https://nowbam.com/

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